Technology

A labor coalition wants the FTC to take action against Amazon's 'deceptive' search ads

A labor coalition wants the FTC to take action against Amazon's 'deceptive' search ads

You won’t find a clear distinction between organic search results and paid ads on Amazon, according to a complaint the Strategic Organizing Center filed on Wednesday with the Federal Trade Commission. The organization, which is a coalition of labor unions, analyzed more than 130,000 search results and found that about 28 percent of the results you see on Amazon represent ads.

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