Technology

Activists urge ad boycott if Musk turns Twitter toxic

Activists urge ad boycott if Musk turns Twitter toxic

Activist groups called on Twitter advertisers Tuesday to boycott the service if it opens the gates to abusive and misinformative posts with billionaire Elon Musk as its owner. The Tesla chief's $44-billion deal to buy the global messaging platform must still get the backing of shareholders and regulators, but he has voiced enthusiasm for dialing back content moderation to a legal minimum and no longer banning people for using the platform to instigate real-world harm.

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