Technology

Amazon’s Hardware Is the Ultimate Black Box

Amazon’s Hardware Is the Ultimate Black Box

Amazon . com’s hardware ambitions grow bigger—and stranger—by the year. But there has long been a method to the company’s madness, even if investors are hard pressed to quantify it. The e-commerce giant has been expanding its own product lineup over the past few weeks. Amazon announced its first branded TV sets in early September, ranging in price from $370 to more than $1,000.

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