Technology

Augmented Retail: Alibaba and Perfect Corp announce a new partnership

Augmented Retail: Alibaba and Perfect Corp announce a new partnership

On Thursday, the Alibaba Group announced that it was entering into a new partnership with Taiwanese AR company Perfect Corp. Founded in 2015, Perfect Corp uses AR technology hosted on its YouCam Makeup platform to let consumers “try on” beauty products over the internet. The new partnership will see Perfect Corp integrate YouCam MakeUp into Alibaba’s online shopping platforms Taobao and Tmall, “elevating the beauty shopping journey by bringing innovative new virtual tryouts to consumers in China.”

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