Technology

Beauty Marketing in the Times of Photoshop

Technology

Beauty Marketing in the Times of Photoshop

Over the past 25 years, the most important influence to the aesthetics of marketing has been Photoshop. Introduced as a tool to assist in lowering production costs, the software instead became part of the creative process of photographers. It allowed them to create new types of images that expanded our visual vocabulary and brought into question the way we view the world and each other. Forever changing our perspective on both.

Click here to read more-->
×