Technology

ByteDance eyes e-commerce expansion with app that makes it easier for sellers to manage TikTok stores

ByteDance eyes e-commerce expansion with app that makes it easier for sellers to manage TikTok stores

ByteDance has launched a seller’s app for TikTok so merchants can manage their digital stores, as the Beijing-based tech unicorn pushes into e-commerce to leverage the huge popularity of its short video platform. The app, developed by TikTok’s Singapore-based team, was launched last week, around the time ByteDance founder Zhang Yiming visited the city state, according to three company sources.

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