Technology

China’s short video war: WeChat invests in Channels to take on Douyin and Kuaishou in battle for eyeballs and advertising spend

China’s short video war: WeChat invests in Channels to take on Douyin and Kuaishou in battle for eyeballs and advertising spend

The fight for the attention span of short video viewers is heating up in China, and it is turning into a slugfest between WeChat, the ubiquitous super app operated by Tencent Holdings, Douyin, the domestic version of TikTok owned by ByteDance, and Hong Kong-listed Kuaishou Technology. When WeChat gave animation artists Zhang Xiaoying and Qin Yun an opportunity to try out the platform’s short video feature Channels in the summer of 2020.

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