Technology

China’s TikTok, tests short drama subscriptions, trailing Tencent and Kauishou in paid content race

China’s TikTok, tests short drama subscriptions, trailing Tencent and Kauishou in paid content race

Douyin, the Chinese version of TikTok, is testing a new business model involving paid short dramas, a departure from the free, user-produced content that has made the short video platform the premier app of owner ByteDance. Each episode runs just a few minutes, and users can choose to purchase individual videos or the entire show, according to a Xinhua News Agency report on Monday.

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