Technology

Computer-generated influencers seen as ideals by the young

Computer-generated influencers seen as ideals by the young

Virtual influencers - fictional characters with computer-generated likenesses on social media – were considered niche phenomena in Korea, but they are increasingly marching into the mainstream.  Rozy, created by Sidus Studio X, landed a TV advertising contract with Shinhan Life last month, and the commercial has garnered over 10 million views on YouTube.

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