Education and Technology

Crowdfunding Campaigns: Understanding the Psychology of Success

Education and Technology

Crowdfunding Campaigns: Understanding the Psychology of Success

We have been on all sides of fundraising, and crowdfunding is the slowest and requires the largest amount of time (on average). You’ll need a great idea, a scalable network, a writer, a designer, a video and a high level of resilience. Last, you’ll need knowledge in the psychology of persuasion. That’s where Professor Cialdini and his six principles of reciprocity, commitment and consistency, social proof, authority, liking and scarcity come in.

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