Technology

Data science could revive targeted marketing after iOS 14 privacy crackdown

Data science could revive targeted marketing after iOS 14 privacy crackdown

Even before the iOS 14.5 update, protecting consumer privacy has been a high priority for big tech and for brands and marketing. Over the next few years, major platforms are likely to implement more consumer controls and these controls can further complicate digital marketing strategies. Data scientists are addressing this challenge by figuring out how to preserve consumer privacy while also optimizing ad performance.

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