Technology

Digital Doesn’t Have to Be Disruptive

Digital Doesn’t Have to Be Disruptive

It usually means using digital tools to better serve the known customer need. Some managers believe that to achieve a digital transformation, they must dramatically alter their company’s value proposition or risk suffering a tidal wave of disruption. As a result, at the start of many digital transformations, companies aspire to be like Apple and try to find a new high-tech core product or platform that will serve brand-new customer needs.

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