Technology

Digital Motors wants to bring Tesla's internet chops to every auto brand

Digital Motors wants to bring Tesla's internet chops to every auto brand

Automotive e-commerce — a true start-to-finish transaction — requires a sophisticated digital platform that not only makes the vehicle look good, but links to inventory management systems, complex pricing models, trade-in valuations and third-party lenders. Of the 17,000 or so new car dealerships in the U.S., as tracked by the National Automobile Dealers Association, the vast majority are relatively small businesses without the digital chops (or the capital) to build such an Internet engine.

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