Technology

Dismissal of a ByteDance-owned virtual singer prompts backlash, claims of abuse, signalling challenges for booming industry

Dismissal of a ByteDance-owned virtual singer prompts backlash, claims of abuse, signalling challenges for booming industry

China’s booming virtual idol industry faced an outcry from fans this month after the abrupt retirement of a member in a popular virtual group of singers and dancers backed by ByteDance, a testament to the immense popularity of these digital icons and the risks that accompany these characters’ ties to real people.

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