Technology

European publishers lodge EU antitrust complaint against Google's ad tech

European publishers lodge EU antitrust complaint against Google's ad tech

Google is facing more antitrust pressure in the EU over its advertising tech. Reutersreports the European Publishers Council (EPC) has filed an EU complaint against Google alleging the company has an illegal "stranglehold" on ad tech and the press. The Internet giant's ad suite is claimed to be "rife with conflicts of interests" as it not only represents the buyer, seller and auction house.

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