Technology

Facebook's VR advertising plans feel inevitable, but it's starting off rocky

Facebook's VR advertising plans feel inevitable, but it's starting off rocky

Facebook was bound to put ads in VR eventually. Like collecting personal data, advertising is core to the social network's business model and extends across all of its other apps. Because ad-free VR is clearly an outlier, the company's recently announced plans to test ads in its Oculus VR apps and games felt inevitable. But the developers of the first planned app to test VR ads changed course recently.

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