Technology

From Facebook to Twitter, Big Tech sees social commerce driving sales growth

From Facebook to Twitter, Big Tech sees social commerce driving sales growth

Led by Facebook, social media platforms from Alphabet's YouTube to Snap Inc and Twitter are investing heavily in shopping features to drive revenue growth, a major theme that emerged during second-quarter results over the past week. The companies are vying for a piece of the so-called social commerce industry. which relies on users' ability to discover and buy products through social media apps.

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