Technology

Google ad costs, not its alleged monopoly, irks businesses

Google ad costs, not its alleged monopoly, irks businesses

When asked about Google, Bryan Clayton voices a familiar lament among small business owners. “You keep getting squeezed further and further down the search results page,” says Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. “As a startup, you don’t have a million-dollar advertising budget.”

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