Technology

Google, Battling Amazon, Tries an E-Commerce Makeover to Win Back Advertisers

Google, Battling Amazon, Tries an E-Commerce Makeover to Win Back Advertisers

Google, an unlikely underdog, is struggling to keep pace with Amazon . com Inc. in the battle for billions in e-commerce ad dollars. In its latest strategy shift, the Alphabet Inc. unit said Wednesday that it is updating the look and format of product search pages to feature images of apparel, accessories and other items to better resemble a digital store rather than a long list of links and text.

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