Google may be about to spur a dramatic shake-up in the digital advertising ecosystem that’s gotten incrementally more invasive in the way it tracks users around the web and studies their behavior in order to serve them more and better ads.
The search giant via a company blog post on Tuesday announced that within two years it will have killed all support for third-party tracking cookies on the web, a move that follows similar clampdowns from Apple’s Safari and Mozilla’s Firefox browsers. In Google’s case, signaling the change two years ahead of time is about figuring out how to address the legitimate needs of constituencies like publishers and advertisers while also balancing the inevitability of this change. Click here to follow the rest of the story -->