Technology

Google makes small Android advertising concession in wake of iOS 14.5

Technology

Google makes small Android advertising concession in wake of iOS 14.5

After Apple shook up the advertising industry by requiring users to opt-in to ad tracking in iOS 14.5, Google—the world's biggest ad company—is announcing a small concession for advertising on Android. Starting in late 2021, Google will begin to roll out a feature that makes Android's years-old advertising opt-out checkbox less likely to be bypassed by apps. Android has offered an advertising opt-out option for years, and the interface doesn't seem to be changing.

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