Technology

Google's $2.1 billion Fitbit deal faces EU antitrust probe: sources

Google's $2.1 billion Fitbit deal faces EU antitrust probe: sources

Google’s $2.1 billion bid for fitness tracker maker Fitbit will face a full-scale EU antitrust investigation next week, people familiar with the matter said on Thursday. Alphabet Inc unit Google this month offered not to use Fitbit’s health data to help it target ads in an attempt to address EU antitrust concerns. The opening of a full-scale investigation suggests that this is not sufficient.

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