Technology

Here’s why Apple believes it’s an AI leader—and why it says critics have it all wrong

Here’s why Apple believes it’s an AI leader—and why it says critics have it all wrong

Machine learning (ML) and artificial intelligence (AI) now permeate nearly every feature on the iPhone, but Apple hasn't been touting these technologies like some of its competitors have. I wanted to understand more about Apple's approach , so I spent an hour talking with two Apple executives about the company's strategy—and the privacy implications of all the new features based on AI and ML.

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