Technology

How ‘Zoom’ became the ‘Kleenex’ of video calling

Technology

How ‘Zoom’ became the ‘Kleenex’ of video calling

One of the reasons why Zoom became so popular, and the reference point for virtual meetings and video conferences amid a yearlong pandemic, is because the brand name itself is a strong selling point. It’s helped Zoom become the “BandAid” of pandemic life. An early pioneer in the video conferencing market, Zoom employs the sound symbolism onomatopoeia, which is when a word describes a sound by imitating the actual sound.

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