Technology

Inside a European push to outlaw creepy ads

Inside a European push to outlaw creepy ads

European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last year but are now entering the last stretch of negotiations ahead of becoming pan-EU law. If they succeed it could have wide-ranging implications for adtech giants like Facebook and Google. And for the holistic health of Internet users’ eyeballs more generally.

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