Technology

Instagram’s new ‘Boost’ feature lets businesses turn Reels into ads

Instagram’s new ‘Boost’ feature lets businesses turn Reels into ads

Instagram has announced a new feature that allows businesses to boost their Reels to turn them into ads in order to reach new audiences. Boosted Reels will appear in feed, Stories, the Reels tab and the explore page. To be eligible to boost your Reel, the Reel must be less than 60 seconds and have a 9:16 aspect ratio, which means it must be filmed vertically and have a full-screen format.

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