Technology

London’s By Rotation is taking its p2p fashion rental app stateside

London’s By Rotation is taking its p2p fashion rental app stateside

Fashion rental platforms had a tough time during the pandemic as in-person events evaporated and office workers ditched their smarts to collectively slip into comfy loungewear. But as the pandemic recedes (hopefully!) and focus grows on the environmental and social costs of fast fashion, the future for clothes rentals is looking rosier again.

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