Technology

Oracle’s take on contextual targeting in the new “cookie-less” era of adtech

Oracle’s take on contextual targeting in the new “cookie-less” era of adtech

It’s the beginning of a new year, a time for business leaders to recount last year’s successes (and maybe some failures too) and set new goals for the year ahead. Oftentimes, we kick off a new year with big, ambitious goals – we’re recharged so we start off strong, but over time, we lose steam. Why? Focusing on a goal in its entirety is overwhelming and it can often feel impossible to achieve.

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