Technology

Rihanna, Migos and more are getting official metaverse avatars

Rihanna, Migos and more are getting official metaverse avatars

Universal Music Group is hitching its wagon more firmly to the metaverse hype train. The record company teamed up with avatar company Genies to create digital versions of its artists, as well as non-fungible token (NFT) outfits and accessories, for use in virtual worlds. The idea is to give Universal's artists official virtual identities for the metaverse.

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