Technology

Spotify Ad Business Boosted by Podcasts

Spotify Ad Business Boosted by Podcasts

Spotify Technology SA’s big bet on podcasts appears to be paying off. Third-quarter advertising revenue increased 75% from a year earlier, and user growth picked up after a lull earlier this year. Spotify is now the top podcast platform in the U.S. by listeners, according to Edison Research, passing incumbent Apple Podcasts in the largest market.

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