Technology

Targeted Facebook ads are about to lose a big audience: iPhone owners

Targeted Facebook ads are about to lose a big audience: iPhone owners

The face of Facebook advertising is about to change. With Apple’s rollout of iOS14 in September, Facebook issued a short statement to advertisers letting them know that their formerly hypertargeted ads, as facilitated by the Facebook Audience Network platform, might not work anymore. As first reported by Axios, this will likely have a huge impact on the advertising industry, of which Facebook plays a huge part in the U.S.

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