Technology

The challenges of data integration and actualization can lead to disappointment

The challenges of data integration and actualization can lead to disappointment

More than half of U.S. companies use data analytics at the same time that over half of corporate marketing departments say that analytics are disappointing. Disappointment can also be found in manufacturing, engineering, research and development, finance, and customer service, because users in my consulting work have told me they feel it takes too long to integrate and analyze data for actionable insights.

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