Technology

The growing pains of Apple’s subscription addiction

The growing pains of Apple’s subscription addiction

After first hitting that sweet trillion dollar valuation, then surpassing two trillion, Apple is likely well aware that it’s a long road ahead to becoming the first quadrillion dollar company and they’re going to have to make some controversial choices to get there. Jokes aside, Apple’s business is actually changing quite a bit as it reaches mega-scale and the company is flirting with growth tactics that could either be seen as bold and aggressive or as a little over the line.

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