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Fake videos doctored by artificial intelligence are not just a threat to politicians in 2020. Corporate brands should be on alert for "deepfakes" too, experts are warning.

Chief executives including Apple's Tim Cook, Tesla's Elon Musk and Facebook's Mark Zuckerberg have already been targeted in deepfakes published online, according to an analysis from CREOpoint, a firm that helps businesses filter and contain the spread of disinformation. Many deepfakes also impersonate celebrities, who frequently act as brand ambassadors for corporations and spread company messaging.