Technology

TikTok allows 10-minute long videos, hopes better engagement

TikTok allows 10-minute long videos, hopes better engagement

Some TikTok users recently received a notification that they`d be able to upload videos up to 10 minutes long. In a statement to The Verge, TikTok confirmed the update is taking place globally. TikTok initially extended its 1-minute limit to 3 minutes last July. By extending the time allowed per video on TikTok, the brand hopes to see even more engagement from its users - which in turn may result in higher ad revenues.

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