Technology

TikTok isn’t a social media platform, according to TikTok

TikTok isn’t a social media platform, according to TikTok

“The audiences that love and build and create and connect with TikTok, they say they check Facebook, and they check Instagram and they check Twitter and they check Snap and they check things. But they don’t check TikTok. They tell us they watch TikTok.” That’s how Khartoon Weiss, the head of global agency and accounts at TikTok, described the app in her keynote at the Gathering marketing conference last week—as an entertainment platform, not a social network.

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