Technology

TikTok overtakes YouTube for average watch time in US and UK

TikTok overtakes YouTube for average watch time in US and UK

App users in the UK and US are spending more time on TikTok than on YouTube, a new report suggests. Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement. App Annie characterised TikTok as having "upended the streaming and social landscape".

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