Technology

Twitter is testing full-screen ads in Fleets, its competitor to Instagram Stories

Technology

Twitter is testing full-screen ads in Fleets, its competitor to Instagram Stories

Twitter will begin testing advertising in Fleets, its competitor to the “stories” features on platforms like Snapchat and Instagram that let users post ephemeral updates. It’s one way Twitter is working to monetize users and create new revenue streams. Twitter’s ad revenue grew 32% year over year in the first quarter to $899 million with total ad engagement increasing 11% over the same period.

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