Technology

Twitter Sells MoPub Ad Platform to AppLovin for $1.05 Billion

Twitter Sells MoPub Ad Platform to AppLovin for $1.05 Billion

Twitter Inc. said it agreed to sell MoPub, the company’s advertising platform for third-party mobile apps, to AppLovin Corp. for $1.05 billion in cash. The social-media company acquired MoPub in September 2013 for $350 million as a way to expand its advertising business and help place ads inside of other apps, as well as build an auction for Twitter’s own ad product.

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