Agriculture and Technology

What Does the New Regenerative Organic Certification Mean for the Future of Good Food?

Agriculture and Technology

What Does the New Regenerative Organic Certification Mean for the Future of Good Food?

Organic is not enough. Or that’s the thinking behind the new Regenerative Organic Certification (ROC) that was officially launched at the Natural Products Expo West trade show last week. The Regenerative Organic Alliance, a coalition of organizations and businesses led by the Rodale Institute, Patagonia, and Dr. Bronner’s, have joined the seemingly unstoppable engine propelling sustainable agriculture beyond the term “organic”.

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