Education and Technology

What's Old Is New Again: SMS Marketing

Education and Technology

What's Old Is New Again: SMS Marketing

Marketers who were focused on retention and customer communications and marketers who were targeting prospects and driving new business both found common ground around text-based or SMS marketing. What was it about SMS that caught their attention? Message open rates that can reach 98% were certainly one reason. The fact that the market isn’t saturated yet is also a key factor.

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