Technology

Why budgeting tips are booming on TikTok's discover page

Why budgeting tips are booming on TikTok's discover page

Budgeting had a big week on TikTok. Maybe it was the volatility of the markets, maybe it was the threat of inflation, or maybe it was just the fact that ever-popular New Year’s resolutions for financial fitness get harder as the year advances. But this week, posts on the short-video platform with the hashtag budgeting surged on TikTok’s prominent Discover page. It’s valuable real estate.

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