Perhaps no other term is as bandied about in customer experience (CX) circles as the “metaverse.” First coined by Neal Stephenson in his 1992 novel Snow Crash, the metaverse is a digital space where users can interact and create content. In theory, it could be a revolutionary platform for CX. After all, the metaverse is largely a representation of the data that companies collect about their customers, and customer data is a top CX priority for executives.
Click here to read more -->Why the metaverse experience isn’t quite a CX revolution yet
