Technology

Will TikTok become the next major cross-border e-commerce platform for Chinese merchants to tap overseas consumers?

Will TikTok become the next major cross-border e-commerce platform for Chinese merchants to tap overseas consumers?

ByteDance-owned TikTok, which is forecast to have 1.5 billion monthly active users worldwide by the end of 2022, launched its live-streaming service in 2019. TikTok’s rise in cross-border e-commerce comes as the ‘made in China, sold on Amazon’ community scrambles to find a new platform to tap overseas consumers.

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