Technology

YouTube prohibits certain content from key masthead ad spot

YouTube prohibits certain content from key masthead ad spot

Google announced on Monday that YouTube would stop accepting bookings for its prominent masthead ad spot from certain content categories, including political ads and prescription drugs. The masthead ads are what users see spanning the top of their YouTube homepage, and the company has said its criteria for what is allowed in the key spot may be more restrictive than ads elsewhere within the platform.

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